The seven on seven women American tackle football league will be taking a break in 2012. Mitch Mortaza started the U.S. Lingerie Football League [LFL] three years ago in 2009. The league was launched in West Hollywood, California and managed to get the attention of many fans. Why? Imagine beautiful women in pads playing full-contact tackle football with literally bras and panties. That’s right, the LFL epitomizes what entertainment is all about.
Reasoning for the LFL one-year hiatus?
Simply put, expansion. According to the brand’s spokesman, Jim Wallin, the LFL has targeted to resume the league in America in April 2013 in hopes to take advantage of warm weather during the spring and the summer. During this one year of hiatus, the league has many plans and is very much concentrated on expanding its brand into more locations [U.S cities, Canada, and other countries].
The LFL finished their 2011 season with 11 teams — Baltimore, Chicago, Cleveland, Green Bay, Las Vegas, Los Angeles, Minneapolis Orlando, Philadelphia, Seattle and Tampa. The main objective is to increase the brand’s competitive advantage in hopes to increase the participation of other cities in the United States. There’s one focus at hand, reach the masses.
In hopes to achieve their goal, the LFL has already started its campaign by launching an “All Fantasy Tour.” The ladies of the LFL all-stars from America will travel to countries, such as Australia, Mexico and Asia to promote the league. Mexico City will be the first destination in May 2012 followed by dates to be announced for Australia and Asia later in the year.
To the fans of the LFL, be patient and hope for the best. If this goes right, the league will return to America “bigger and better.” The sport of U.S. football has never looked so good on television.
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