When New York Jets’ linebacker, Bart Scott trademarked the phrase, “Can’t wait,” it was without question one of the funniest acts an athlete had done in a long time.
More and more players are now in tune with making some extra cash through merchandising. If it means receiving additional income by way of a popular phrase or even a “catchy” nickname, then so be it.
According to USA TODAY, immediately following this year’s NFL draft, the second overall pick from Baylor University, Robert Griffin III wasted no time in protecting intellectual property.
The former college Bears’ quarterback had hired an attorney to form an newly built LLC, titled “Thr3escompany.” The NFL rookie continued to also trademark his nicknames, such as RGIII, RG3 and a phrase that read “Unbelievably Believable.”
What’s the purpose of the phrase you ask? While playing NFL football, the Washington Redskins’ new quarterback plans to control a clothing company that revolved around the phrase among other things. T-Shirts, jackets, pants, sneakers, you name it… the phrase “Unbelievably Believable” will be sold everywhere.
It seems that Robert Griffin III is a natural at taking full advantage of all the media the NFL has to offer. Confidence will not be a problem for this young and savvy millionaire.
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