The NBA Agrees To Jersey Ads: Anticipates 100 Million In Profit

July 21, 2012
By CDR

Photo Credit: @jose3030/Twitpic

Led by commissioner David Stern, the National Basketball Association will now allow advertisements via “patches” to be shown on NBA team jerseys.

After seeing the monster television ratings produced by the Miami Heat and the Oklahoma City Thunder in last year’s finals, the league looks to take full advantage both from a marketing perspective, in addition to the obvious, financial gain.

The league predicts an estimate of $100 million dollars in profit, not to mention the added exposure it will provide the NBA through cross-media marketing in different countries. It’s a definite “win-win” for the NBA.

Two years from now, you’re favorite NBA basketball player will be advertising your favorite store, such as Home Depot or Lowe’s as he goes for a mammoth dunk. After he scores, you’ll want to buy home supplies. See, it works out for everyone.

NBA jersey advertisements will launch during the league’s 2013-14 season.

Source: Chicago Tribune

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6 Responses to The NBA Agrees To Jersey Ads: Anticipates 100 Million In Profit

  1. tophatal says:
    July 23, 2012 at 9:08 am

    That figure is minuscule, but then again it’s not as if the vast majority of the league’s franchises are truly profitable to begin with. In 2009 and 2010, Stern made sure that the NBA had its own form of a stimulus, with 22 teams receiving by way of a bailout in excess of $560 million in the two years mentioned.

    tophatal…..

    Reply
    • CDR says:
      July 23, 2012 at 11:52 am

      Thanks for sharing your points Alan. $100 million is definitely minuscule, but the impact these ads might have in the long run could be of benefit. The way the NBA is thinking right now, if it makes money, then go for it.

  2. Jed Gray (sportsglutton) says:
    July 24, 2012 at 12:54 pm

    I’m sure that this was not worked into the last collective bargaining agreement between the players and owners.

    Reply
    • CDR says:
      July 24, 2012 at 8:29 pm

      That’s a great point Jed. At some point, I am sure the league and the players will have to handle these discussions.

  3. ChrisHumpherys says:
    August 1, 2012 at 3:10 pm

    Sorry it’s taken me so long to get to this one, CDR, but I was trying to digest the idea of seeing LeBron and company run around town with McDonald’s logos all over their uniforms.

    Here’s my take on it, at long last.

    http://sportschump.net/2012/08/01/the-nba-sells-out/9762/

    Reply
    • CDR says:
      August 1, 2012 at 6:42 pm

      No problem Chris. We’ll make sure to visit the site for your take. McDonald ads on NBA jerseys? That won’t be good, just for the simple fact that we’d always feel hungry when we’re watching the games.

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