Led by commissioner David Stern, the National Basketball Association will now allow advertisements via “patches” to be shown on NBA team jerseys.
After seeing the monster television ratings produced by the Miami Heat and the Oklahoma City Thunder in last year’s finals, the league looks to take full advantage both from a marketing perspective, in addition to the obvious, financial gain.
The league predicts an estimate of $100 million dollars in profit, not to mention the added exposure it will provide the NBA through cross-media marketing in different countries. It’s a definite “win-win” for the NBA.
Two years from now, you’re favorite NBA basketball player will be advertising your favorite store, such as Home Depot or Lowe’s as he goes for a mammoth dunk. After he scores, you’ll want to buy home supplies. See, it works out for everyone.
NBA jersey advertisements will launch during the league’s 2013-14 season.
Source: Chicago Tribune
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